As of 2018, Twitch has gained an immense presence amongst the major social media platforms. The BIG question is, whether it could be used as a new form of influencer marketing for Brands? Now the rise of Twitch streamers, the launch of Fortnite, Rapper Drake's Random Appearance, Record breaking donations from MrBeast to twitch streamers - "a trend-setting content which a revolves on Social Media Figure's donating large sums of money to 'see their reaction', Twitch User Ninja'