Have you ever wondered about the point of those countless teenagers posting photos and videos about their favourite eye liners, autumn clothes or their favourite app? If yes: You’re in good company. If not: I would highly recommend jumping on the Youtube train - it is not too late. The good thing about influencer marketing: It works. 92% of people trust an individuals recommendation over a brand’s and 74% of consumers use social media to make a purchase decision. Moreove

Everyone is talking about influencer marketing. I am sure you have heard advice like: "Focus on content" or "The authentic voice matters". You really want to try influencer marketing but are unsure about the execution? You are not the only one doubting the concept. Here are two of the most common concerns: 1. Influencers do not understand your needs as a marketer. Whether the influencer fails to meet your deadline or is not available for calls, these are problems every market

1. Banner Ads Are dead A study revealed that only 2.8% of participants believed that ads on a website are applicable. Moreover approximately 47 % of online consumers are using ad blockers. Do the maths yourself. 2. Return Of Investment Despite the fact that measuring ROI in traditional advertising is far from easy and not very exact, the actual return for your company might not be ideal. In influencer marketing however there are smart methods of measurement. Furthermore accor