Insight 7.5 million (31.7%) of UK women have blonde hair. Yet only 28% UK blondes use a colour specific W&C product. One of the main challenges faced by natural and chemical blondes is maintaining the tone and shine of their hair. Because of this TRESemmé decided to develop and launch the NEW formula TRESemmé Violet Blonde Shine Shampoo & Conditioner. TRESemmé had reached out to Digital Streamers provide a full 360' influencer campaign. The Mission Promote Boots Partnership w