Influencer marketing has become one of the most popular advertising channels recently, as 94% of those who used influencer marketing believe the tactic to be effective. It’s so popular now that brands must evolve to stand out and avoid blending in with the competing social media promotion — it’s becoming very crowded. Here are 4 key points from the survey by Altimeter and Linqia about Influencer Marketing: 1. It is working well: Ninety-four percent of those who used influence