
Case Study: TRESemmé NEW Violet Blonde Shine - Product Launch & Influencer Campaign
Insight 7.5 million (31.7%) of UK women have blonde hair. Yet only 28% UK blondes use a colour specific W&C product. One of the main...


Twitch Gamers & Live Streamers - Another form of Influencer Marketing?
As of 2018, Twitch has gained an immense presence amongst the major social media platforms. The BIG question is, whether it could be used...


4 reasons why Influencer Marketing to be the next big thing in advertising!
Influencer marketing has become one of the most popular advertising channels recently, as 94% of those who used influencer marketing...


Why influencer marketing is changing the game
Have you ever wondered about the point of those countless teenagers posting photos and videos about their favourite eye liners, autumn...

Influencer Marketing - Boon Or Bane?
Everyone is talking about influencer marketing. I am sure you have heard advice like: "Focus on content" or "The authentic voice...


Stop burning money - 5 reasons to stop using traditional advertising
1. Banner Ads Are dead A study revealed that only 2.8% of participants believed that ads on a website are applicable. Moreover...