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November 23, 2018

Insight 

7.5 million (31.7%) of UK women have blonde hair.

Yet only 28% UK blondes use a colour specific W&C product.

One of the main challenges faced by natural and chemical blondes is maintaining the tone and shine of their hair.

Because of this TRESemmé decided to devel...

April 1, 2018

As of 2018, Twitch has gained an immense presence amongst the major social media platforms. The BIG question is, whether it could be used as a new form of influencer marketing for Brands?

Now the rise of Twitch streamers, the launch of Fortnite, Rapper Drake's Random Ap...

February 23, 2017

Have you ever wondered about the point of those countless teenagers posting photos and videos about their favourite eye liners, autumn clothes or their favourite app? 

If yes: You’re in good company. 
If not: I would highly recommend jumping on the Youtube train - it...

February 23, 2017


1. Banner Ads

Are dead A study revealed that only 2.8% of participants believed that ads on a website are applicable. Moreover approximately 47 % of online consumers are using ad blockers. Do the maths yourself.

2. Return Of Investment 

Despite the fact that measuring RO...

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